Speaking of which, Facebook (21%) and Instagram (18%) have the biggest market share among marketers, followed by Twitter (16%) and LinkedIn (16%).

TikTok (6%) is running ahead of some of the more established networks like Pinterest (5%), but it should be much more considering that TikTok now has over 1 billion users, compared to Pinterest’s 450 million. It remains to be seen if the funny pictures of cats will be completely replaced with funny videos of cats in the future.

SOCIAL MEDIA USED (%)

💡 TikTok is still an underutilized marketing channel and judging by the numbers it seems that the proverbial grass should be much greener there, #nofilter.