Futility and other feelings:
a marketing analytics study

Social Media

Speaking of which, Facebook (21%) and Instagram (18%) have the biggest market share among marketers, followed by Twitter (16%) and LinkedIn (16%).

TikTok (6%) is running ahead of some of the more established networks like Pinterest (5%), but it should be much more considering that TikTok now has over 1 billion users, compared to Pinterest’s 450 million. It remains to be seen if the funny pictures of cats will be completely replaced with funny videos of cats in the future.


💡 TikTok is still an underutilized marketing channel and judging by the numbers it seems that the proverbial grass should be much greener there, #nofilter.

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