Q: Who should use a quiz for content marketing? by nick | Jan 15, 2021 Q: Who should use a quiz for content marketing? A. You. B. Your competitors. C. Your clients. D. All of the above! Online quizzes are popular for a reason. They’re a great way to turn otherwise static content into an interactive experience. They increase on-page engagement. They increase the chance that visitors will share your content. When creating a quiz, tie it to your brand’s value to your customer: If you’re offering technology… Quiz: How secure is your organization? If you’re offering ice cream… Quiz: What flavor are you? If you’re offering SEO… Quiz: Is your site fully optimized for search? Make the payoff worthwhile: Give a real result. Nothing is worse than taking the time to fill out a quiz and then getting results back that are clearly not based on your answers. Make it shareable. Be sure users get a result that is share-worthy. Tips to create a great quiz: Link product names and images. How does this quiz tie to your brand? Link products directly in the quiz (and don’t forget to open in a new window with target=”_blank”). Present feedback after each question. Provide the user with relevant facts and make the quiz experience interactive and fun. Always present a single clear action after the completion of any quiz. Be sure to include a share button, a form fill, a link to another quiz or post, etc.